York Region Transit: Stops Running

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  • The old way of taking the bus involved waiting for it, running for it, wondering and worrying where it was. We positioned York Region Transit’s┬áreal time scheduling service as the beginning of the new way – a way to cut out the waiting, the running, the uncertainty. All puns intended.

  • Winner of an APTA 2010 AdWheels award for awareness/education campaign.