Alan White has been around for 80 years. But how do you give an 80-year-old a facelift? With the skill of a master surgeon. The design lead at Barrett and Welsh created a brand identity refresh that felt natural and authentic. We rolled out a complete brand identity system makeover so that consumers would see Alan White furniture as quality furniture marque. The refresh included a logo update, business cards, hangtags and customization tags, and showroom signage.