Bacardi Silver: The Silver Lining
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When Bacardi asked us to launch Bacardi Silver, we came up with The Silver Lining. The Silver Lining is always a reason to celebrate. The Silver Lining extracts victory out of the jaws of defeat. The Silver Lining is the official drink of optimists. The official drink of the sunny side of the street. The official drink of the winner.
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Our waybackwhen ninja robots are happy to present this entertaining reconstruction of a Bacardi campaign from the early 2000s, created by Gavin Barrett. Enjoy responsibly, and judge as you would be judged.