Bank of Montreal: The best skaters in the world

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  • As a proud sponsor of figure skating at the grassroots level across Canada, Bank of Montreal wanted to celebrate some of the best young skaters in the world. We found it in our backyard. Literally. And figuratively. A glimpse of a total market approach to advertising long before the term was ever invented. And long before the phrase multicultural advertising was invented either. A late 90s TV spot for the mainstream Canadian market.