This is not your typical holiday greeting – it’s a Holi Day greeting. Created by Barrett and Welsh to mark the arrival of Holi, the great Indian festival of colour. Celebrated in India and across the Indian diaspora, Holi is a festival in which social barriers between age, gender, social strata and income are lifted for a day, so that everyone may join in the celebrations with the abandon of children. This eloquently spare, 15-second, made-for-social-media video celebrates the infectiously childlike spirit which infuses Holi.

EMMA 2017: Marketing Tactics, Social Media: 1st place