BMW: the ultimate advertising machine
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It’s everyone’s dream to drive a BMW. It’s every copywriter’s dream to work on a BMW campaign. And sometimes you get to do both. And win awards for doing it. It’s a hard life.
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These are recreations of ads created for BMW Hong Kong in the mid-90s. Hong Kong was one of BMW's biggest global markets and it boasted more BMWs per mile of road than any other city in the world. The original ads ran in English and in Traditional Chinese.