Brampton Transit: E-Ride Branding

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  • We were first commissioned by Brampton Transit to name and brand its online trip planning service. It was the start of something beautiful. We named the service E-Ride and designed a simple and distinctive graphic that communicates the service and the benefit instantly. The ‘e’ in Brampton Transit’s e-Ride brand logo represents a computer mouse connected to the wheels of a bus. Convenience, modernity, efficiency and ease in one distinctive package. Click, click, click.