Burlington Transit: A Monster Idea

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  • For World Car Free Day on September 22nd, Burlington Transit decided to enlist high school students in a massive push for transit. It was to be a┬ácar free day promotion with measurable goals, supported by students – many of whom didn’t even drive. It was a giant ask. Naturally, we responded with a monster solution. The Make a Monster Statement campaign featured a tribe of Green Monsters who exhorted kids to go green with great success.

  • Green action pledges were collected from all Burlington high schools as schools competed against each other to make the biggest monster statement - with as many as 300 pledges coming from a single school. As far as we're concerned, it's proof that our planet will be in good hands going forward.