CAA Insurance: the power of two.

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  • CAA wanted us to pitch its value as a partner to insurance brokers, who have traditionally never sold CAA insurance. Brokers who partnered with CAA would benefit from CAA’s 92% retention rate, the opportunity to offer coverage at the same price as CAA itself offers and the support of CAA’s lead generation and marketing campaigns. CAA would extend its reach well beyond its traditional direct-to-members channels and brokers would be able to acquire sought after CAA members as customers. That sounded like a win-win to us. That’s the power of two. And that was what we dramatized in this deceptively simple, quirky pair of ads.