Creative Spirit Art Centre: Opening Minds

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  • Creative Spirit Art Centre is a rare and special place. It provides a safe, accessible studio for artists with mental and physical disabilities to practice their art and it exhibits that art in its gallery, alongside the work of established artists without disabilities.

    Creative Spirit is acknowledged as Canada’s specialist in Art Brut and Outsider Art. But we believe that Creative Spirit is also a specialist in opening minds – a notion that was a key influence on us when they moved into their new space and we took on their rebranding. We developed a powerful new visual identity that moved with the brand not just into a new space but into a new headspace – we affectionately call it the blotterfly. The new brand standards were applied consistently to all materials from exhibition invitations to business cards and gallery-front signage to give the brand a visual cohesion and a brand voice that stayed steady and true across all communications.