Eid Begins With Light

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  • Barrett and Welsh created Eid Begins With Light as a mobile-only Eid 2020 experience on Twitter, Instagram, Facebook and LinkedIn.

    As the end of the Islamic holy month of Ramadan approaches, the world’s 1.8 billion Muslims fix their eyes on the night sky, hoping for a clear glimpse of the new moon that heralds the end of Ramadan austerities and the beginning of the feasting and celebrations of Eid Al-Fitr. With that sighting, Eid begins.

    The design featured an image of a starry night and was accompanied by a simple message:

    Because Eid begins with light – the sighting of the new moon – we invite you to celebrate with us by viewing this image with your phone screen turned to maximum brightness. Eid Mubarak friends! The joy of Eid to you in these dark times.

    When viewers responded by turning their phone screens to maximum brightness a new crescent moon revealed itself onscreen along with the words Happy Eid Al-Fitr.