Glen Bernard Camp: Blue Skies, Green Grass, White Folks

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  • The idyllic images of summer camp. Blue skies. Green grass. White folks. The good people at Glen Bernard knew there was something not quite right about this picture. They commissioned us to study the problem and to ascertain whether camps should and could target the multicultural market.
    We presented our findings to a consortium of Ontario camps at the ROM – this was our poster for the event.