Humanist Association: One Small Prick
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As the copy says: only a very sick man could want a rhino sexually. This Humanist Association campaign encouraged enlightened Hong Kongers to report any trade in rhino horn. Because one kind of impotence is directly responsible for the decimation of rhinos and the other kind simply allows it.
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Not to toot our own horn and all that but this campaign won certificates in Hong Kong and London.