Jabberdust: Makes People Talk

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  • The fashion accessory label Jabberdust is owned by Toronto-based designer, Leah Barrett and we created the entire brand identity package. The name is an anglicization of the Hindustani word “zabardast” which loosely means “fabulous!” Gavin worked very closely with Leah (yes, do read between the lines) to design the logo. It was then embroidered in the style that makes everyone talk so much about Jabberdust – by the same master embroiderers who produce the beadwork for Versace, Valentino and Armani – and finally photographed to create the logo. The tagline, Make People Talk, followed rather naturally.