John Govett: making hedge fund investors smile

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  • Established in 1921 in London, John Govett was one of the world’s oldest hedge fund companies.
    The Hang Seng, established 1969, is one of the most volatile stock indexes in the world.
    This campaign, which ran in Traditional Chinese and English, reconciled the two solitudes. And laughed all the way to the bank.
    A case study in how to show the benefits of a classic hedge fund, be sensitive to local attitudes to stock market crashes and pick up a gong in London.

  • London International Awards