Milton Transit: a new look rides the bus
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When Barrett and Welsh won Milton Transit as a client, we reviewed and audited its previous communications collateral material. It felt like riding a time machine to the mid-1990s. We knew it was time to refresh the brand collateral and to make sure it didn’t miss the bus to the modern age of informational design.
We conceived, designed and produced a cohesive, smart and simple rider information kit, defined by new colours, new fonts and new imagery. And, most importantly, a new attitude.
Did we succeed? Well the client said thank you. The riders said thank you. And our designers rode that for a very long time.