Pre-approval – Drop In

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  • A TD Mortgage Pre-approval almost makes you feel like you can just drop into your next home. That’s the message behind this innovative Facebook ad unit. Unlike often-ignored Facebook newsfeed ads, it mimics Facebook’s own user interface to stop users mid-scroll.

    By making the medium the message, it dramatizes how an immediate response from TD Bank’s Online Mortgage Pre-approval process helps customers feel one step closer to their dream home.

    Double-click the video to view it full-size. (It’s vertical).

    Naya ghar = New home. Jhatpat = Immediately