Richardson GMP: A New Brand Day
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Canada’s oldest and largest privately owned bank was merging with one of Canada’s newest and most innovative to form Richardson GMP. They needed a new brand identity and a new website and, no surprise, they needed it all to be created on an extremely conservative budget. We saw the differences between Richardson and GMP as strengths. We saw the merger not merely as a merger of value, but as a merger of values, a convergence of tradition and innovation. The rest as they say is history – or as we say – the future.