Rogers Wireless: The Joy of Colour
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To promote Rogers’ line of colour screen phones, we focused on the joy that colour brings in winter’s bleak beauty. We shot one spot in the Yukon on Lake Kluane in the shadow of a glacier, in the middle of a snowstorm, in the thick of a hockey game. And then, that flash of colour. The second spot was filmed in Toronto, the Big Smoke. Amidst the grey suits and black ice, a flash of colour reminds us of the multi-hued joys of Christmas and of giving.