Standard Chartered: Expert

Share +
← Back to work
  • Banks know more about money. But you know more about you. This refreshing campaign for Standard Chartered mutual fund services, focused on what’s good for the investor rather than what’s good for the bank. Another ad asks when do mutual funds do badly – when you’re not looking – and advises investors to take a harder look at historical performance. Common sense for the common man, from a rather uncommon bank.

  • These Standard Chartered ads ran in Hong Kong, in English and in Traditional Chinese.