TD has been the bank preferred by desis for a very long time. And for Diwali 2012, TD decided to reach out and connect with the desi community in a very special way. With a free mobile app that let users light their very own traditional Diwali diya on their smartphones — and then share a personal Diwali wish — and the mobile experience, with those they loved.

It was a first for Canadian multicultural advertising and South Asian publications even contributed space to promote the free app in a generous display of festive community spirit.

Watch the screen capture video or download the app in the iTunes or Google Play store to try it for yourself.

TD: a diya app for Diwali

Summit Creative Awards: 2 Silver Awards.