TD Canada Trust: A Longer Hours Bank for a Longer Hours People
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This brand commercial for TD leverage a deceptively simple insight: everything is longer for South Asians. Weddings last a week. Festivals are celebrated over several days. Bollywood movies last three hours. Even the favourite sport of South Asians, cricket, is played over five days.
Since time immemorial, customs, traditions, passions, work ethics, faith and values have driven South Asians to rise earlier and to stay awake later.
South Asians are a longer hours people.
Which makes TD’s longer hours a perfect fit as this commercial demonstrates.