TD Canada Trust: reasons desis switch banks for

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  • TD wanted to win customers over from other banks. At Barrett and Welsh, we knew the reasons that motivate a mainstream Canadian to move don’t always work for South Asians. We also knew the reasons desis switch banks. And, while the incentive for switching was attractive, we knew we’d have to present it in terms that had immediate appeal to desis. Fortunately, we also knew exactly what to do. It’s campaigns like this that have made the TD the bank preferred by desis – by far.