TD: Savings Zindabad!

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  • Most Canadians tend to not make saving money a priority. Most South Asians Canadians, in contrast, love to save. For its 2014 Savings Zindabad! RSP campaign addressing South Asian Canadians, TD decided to celebrate these desi savers like the savings heroes they were.

    Ads saluted savers like Naushad “Non-stop saving ka nawab” Nenshi and Nalini “nest egg nurturer” Narayan, rallying with them around a slogan that celebrated their attitude: Savings Zindabad! Long live savings!

  • Silver award winner at the 2015 Summit Creative Awards.