United Nations Environment Programme: Every Species Has a Right to Live

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  • The mandate: spread the word about the need to protect biodiversity. Even if the word was “Shit”. The clients – United Nations Environment Programme (UNEP) scientists (some of them Nobel laureates) checked every fact and approved this campaign without a change. The campaign ran internationally, in magazines like Time and Newsweek, to much acclaim. As the tagline summed it all up, every species has a right to live – and a reason.