Year of the Ox Tales

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  • Barrett and Welsh created Year of The Ox Tales as a series of social media greetings for Lunar New Year 2021 — the Year of The Ox. Intended to charm and disarm while revealing the agency’s deep knowledge of multicultural Canada in general and those who celebrate specifically, whether East Asian, Southeast Asian or Tibetan Canadian.

    Social media copy for each of these clever typographic videos wished revellers whether they celebrated the holiday as Chinese New Year or Tet, as the Lunar New Year or the Spring Festival, and that the year would be filled with wins, and that their prosperity would grow exponentially.

    As it was Valentine’s Day for the final wish in our bundle wishes, we signed off with an xoxo and wished everyone love, peace and prosperity.

  • Gold, Summit Creative Awards 2022, Social Media

    Silver, Marketing Awards, Multicultural 2022