York Region Transit: Don’t be a Dummy

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  • For York Region Transit’s safety promotion campaign, we created Dan the Dummy, a mascot for what we should not do. Dan is a crash test dummy who is filled with the 20/20 vision of hindsight. His wisdom is always delivered a little too late – for him. If only he knew then what he knows now. Nonetheless, we benefit from his pithy phrasings. The headline throughout is a simple call to action: Don’t be a dummy like Dan.