York Region Transit: Join the Dots

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  • When York Region Transit launched its new trip planning service, Barrett and Welsh branded it RideQuest. But how to ensure riders understood what was in it for them? The answer was simple: join the dots. And so we did, in a campaign that made all the connections clear in print, posters, online, in cinemas, and of course, in buses.

  • Our work for YRT and Viva has been featured in magazines, newspapers, like WRI/Embarq's CityFix.