You do you – Allstate Canada

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  • You do you is Barrett and Welsh’s 2021Allstate Canada campaign targeting Chinese Canadians. Merely saying we have agents like you — Chinese and Chinese-speaking — is a  missed opportunity. When someone truly understands you, it frees you so you can be true to yourself. People who understand each other have a “shorthand” often non-verbal way of communicating. That’s the Allstate agent difference. Allstate agents understand you not just at the cultural but on a personal level. The message: we hear you. The real you — the You you’re free to be.

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