We were called in to rebrand a well-established Dubai-based international incorporation services provider. We coined the name Zenesis for the new brand. It evoked the renaissance of the brand, the birth of a new company as well as the ease and peace of mind that comes from having experts handle it all for you.

The logo graphic cultivated the zen-garden-of-the-mind brand promise. An understated and elegant four-leaf clover rose above, transforming the logo from common wordmark  to an organic flag that symbolized growth, energy and good fortune.

The tagline – business simplified – wrapped it all up rather nicely.